01Definitions
In these terms, the following definitions apply:
A.A. Media — the undertaking A.A. Media, established in Achterveld, as well as the trade names AA.OS and The Market Shift used by it.
Client — the legal entity or natural person acting in the exercise of a profession or business with whom A.A. Media concludes or intends to conclude an agreement.
Services — all work and products delivered, including online marketing, advertising management, content creation, landing pages, automated follow-up, advice and the provision of AA.OS.
AA.OS — the software platform developed and hosted by A.A. Media with which the client manages leads, quotations, planning and invoicing. AA.OS is a data processing service within the meaning of Regulation (EU) 2023/2854 (Data Act).
Agreement — the quotation or order confirmation, these general terms and conditions and the data processing agreement together.
Advertising budget — the amount spent on advertising space with external platforms such as Meta or Google.
Platform — a third-party service necessary for performance, including advertising platforms, hosting, payment services and messaging services.
Lead data — the data on the client's (potential) customers collected through the Services, including personal data.
Exportable data — the data entered or generated by or on behalf of the client in AA.OS, as described in article 14.
02Applicability
2.1
These terms apply to all offers, quotations, agreements and deliveries of A.A. Media.
2.2
A.A. Media supplies only to clients acting in the exercise of a profession or business.
2.3
Deviations apply only if agreed in writing. Writing also includes email.
2.4
The applicability of the client's purchasing or other terms is expressly rejected.
2.5
In the event of a conflict between the quotation and these terms, the quotation prevails. In the event of a conflict with the data processing agreement, the latter prevails insofar as it concerns the processing of personal data.
2.6
If a provision proves void or non-binding, the remaining provisions remain fully in force. In that case, the parties will consult on a replacement provision that approximates the intended purpose as closely as possible.
2.7
The parties have had the opportunity to negotiate these terms. The client has been given the opportunity to make comments and propose changes before the agreement was concluded.
05Term and termination
5.1
The agreement is entered into for the term specified in the quotation. If no term is specified, the agreement applies for an indefinite period.
5.2
Both parties may terminate in writing effective at the end of a calendar month, with a notice period of one month. For agreements that include AA.OS, the notice period is never more than two months, even for a longer term.
5.3
Fixed-term agreements are tacitly renewed for the same period, on the understanding that after renewal the client may always terminate with the notice period from paragraph 2.
5.4
One-off fees already paid for setup, build and implementation are not refunded. These relate to work already performed.
5.5
On interim termination of a fixed-term agreement, the fees due up to the end date of the notice period remain payable, as well as the fee for work performed and obligations entered into towards third parties.
5.6
A.A. Media may terminate the agreement or suspend performance if: the client fails to meet its payment obligations after a written reminder with a reasonable cure period; the client acts contrary to a Platform's terms making performance no longer reasonably possible; the client has provided materially incorrect or incomplete information; or the client acts contrary to article 10, 12 or 13.
5.7
Termination by A.A. Media takes place with a period of at least two months, unless paragraph 6 or insolvency applies.
5.8
Termination does not affect the obligation to pay for work already performed.
06Prices and forms of remuneration
6.1
All prices are in euros and exclusive of VAT, unless stated otherwise. For clients outside the Netherlands, invoicing in another currency may be agreed at the amount stated in the quotation.
6.2
The form of remuneration is set per agreement in the quotation and may consist of a one-off fee for setup and implementation, a fixed periodic fee, a commission per realised assignment, or a combination thereof.
6.3
A.A. Media may adjust rates with a notice period of thirty days. In that case the client may terminate free of charge effective on the date the change takes effect, without a notice period.
6.4
Third-party costs, including advertising budget, hosting, messaging services, payment transactions and licences, are not included in the fee unless the quotation provides otherwise.
07Commission
7.1
If commission is agreed, it is due on every assignment the client obtains from a lead that came in or was registered via the Services or via AA.OS.
7.2
The commission is due at the moment the client and its customer agree an assignment, regardless of whether it has been performed or paid at that time, unless the quotation provides otherwise.
7.3
The client registers all assignments arising from leads obtained via the Services in AA.OS, or reports them in writing within seven days.
7.4
A.A. Media may request access to data reasonably necessary to determine the commission due. The client cooperates with this.
7.5
If an assignment is not registered or reported, the commission is still due once this is established, increased by the statutory commercial interest from the moment the assignment was concluded.
7.6
Commission is invoiced monthly in arrears, unless agreed otherwise.
7.7
The obligation applies during the term and for three months thereafter, insofar as it concerns assignments from leads received during the term.
11AA.OS: right of use, availability and support
11.1
A.A. Media grants the client, for the duration of the agreement, a non-exclusive, non-transferable and non-sublicensable right to use AA.OS for its own business operations.
11.2
AA.OS is made available as a service. The client acquires no ownership of the software, the source code or parts thereof.
11.3
It is not permitted to copy, decompile or reverse-engineer AA.OS, make it available to third parties, or use it to develop a competing product.
11.4
The number of user accounts is stated in the quotation. Additional accounts can be obtained at the applicable rate.
11.5
Fair use. The client makes reasonable use of AA.OS. Excessive use is in any case present if storage, computing or messaging capacity structurally exceeds three times the average of comparable clients. A.A. Media will then first consult and, if that does not lead to a solution, may charge reasonable additional costs or restrict use.
11.6
Availability. A.A. Media endeavours to keep AA.OS available as well as possible but does not guarantee uninterrupted availability. AA.OS depends on third-party services. No separate Service Level Agreement has been agreed, unless laid down in writing.
11.7
Maintenance. A.A. Media may temporarily take AA.OS out of service for maintenance or improvements, and aims to do so outside office hours and to give prior notice.
11.8
Support. Support is provided via email and the designated channels, on working days between 09:00 and 17:00, with a targeted first response within one working day. Work arising from incorrect use, own changes or connections with third-party systems falls outside support.
11.9
Technical requirements. AA.OS is developed for use via a current version of a common web browser on a device with a stable internet connection. A.A. Media does not warrant operation on outdated browsers, operating systems or devices, nor for limitations in the client's network environment.
11.10
Changes. A.A. Media may change or extend the functionality. If a change entails a material restriction of existing functionality, A.A. Media informs the client at least thirty days in advance and the client may terminate free of charge effective on the date it takes effect.
11.11
Beta and test functionality. Functionality offered as beta, preview or experimental is provided without any warranty and may be changed or discontinued at any time. Liability for it is excluded, except for intent or deliberate recklessness.
11.12
A.A. Media may suspend access if the client remains in default of payment after a written reminder with a reasonable cure period. Suspension does not affect the rights under article 14.
12Artificial intelligence
12.1
AA.OS uses automated and artificial-intelligence-based functionality, including automatically answering and qualifying leads.
12.2
A.A. Media ensures that AA.OS is set up so that persons communicating with this functionality are informed of it at the latest at the start of the first interaction, in accordance with article 50 of Regulation (EU) 2024/1689 (AI Act).
12.3
The client is not permitted to remove, hide, disable or modify this disclosure such that it is no longer clear to the recipient that automated communication is involved.
12.4
If the client itself adjusts message texts, settings or scripts, it is responsible for maintaining that disclosure.
12.5
As deployer, the client is itself responsible for the obligations resting on it under the AI Act, including sufficient AI literacy within its organisation.
12.6
The outcomes of automated functionality are supportive. The client remains responsible for its commercial decisions and for the correctness of quotations and promises to its customers.
12.7
The client indemnifies A.A. Media against claims arising from non-compliance with this article.
13Intellectual property
13.1
All intellectual property rights in AA.OS, as well as in systems, methods, templates, structures, reports, advice and source code developed by A.A. Media, rest with A.A. Media.
13.2
For content produced specifically for the client, including advertising material, texts and landing pages, the client obtains, after full payment, a non-exclusive right of use for its own business operations. The underlying systems, templates and methods are not covered by this.
13.3
The client retains all rights to materials supplied and grants A.A. Media a non-exclusive, royalty-free right to use them insofar as necessary for performance.
13.4
A.A. Media may also use the knowledge and experience gained for other assignments, provided no confidential information of the client is shared.
13.5
The client indemnifies A.A. Media against third-party claims regarding intellectual property rights in supplied materials.
14Data, export and switching
This article implements Chapter VI of Regulation (EU) 2023/2854 (Data Act).
14.1
Entitled party. The client remains entitled to the data entered into AA.OS by it or via the Services, including Lead data.
14.2
Exportable data. On request, A.A. Media makes available: leads and contact details including status and history; quotations and quotation lines; planning and appointment data; invoices and invoice lines; company and user data; and message history insofar as stored in AA.OS. Provision takes place in a structured, commonly used and machine-readable format, including CSV or JSON.
14.3
Switching. The client may at any time request in writing to switch to another provider or to its own environment. After that request, a transition period of no more than thirty calendar days applies, starting after the notice period ends. If the switch is not technically feasible within that period, A.A. Media informs the client and the period is extended by the time reasonably needed.
14.4
Cooperation. A.A. Media provides in good faith all reasonably necessary cooperation, supplies the relevant information and takes account of the client's business continuity. On request, it also cooperates with a third party designated by the client.
14.5
Costs. For the switch, only the costs directly related to the switching process are charged, without a profit margin. From 12 January 2027, no switching costs will be charged.
14.6
Retrieval period and deletion. After the transition period ends, the exportable data remain available for a further thirty calendar days. Thereafter, A.A. Media deletes all exportable data and digital assets of the client, except data that must be retained under a statutory obligation.
14.7
Back-ups. A.A. Media makes regular back-ups. The client is itself responsible for securing in good time the data it needs for administrative or statutory obligations.
14.8
The processing of personal data in AA.OS is further regulated in the data processing agreement.
16Payment
16.1
Invoices must be paid within fourteen days of the invoice date, unless agreed otherwise.
16.2
Prior to performance, a start amount is due as stated in the quotation. Periodic fees are invoiced monthly in advance, unless agreed otherwise.
16.3
On exceeding the payment term, the client is in default by operation of law, without notice of default being required.
16.4
From the moment of default, the client owes the statutory commercial interest in accordance with article 6:119a of the Dutch Civil Code.
16.5
All extrajudicial collection costs are for the client's account and are set at 15% of the outstanding principal, with a minimum of € 150.
16.6
In the event of default, A.A. Media may suspend performance, including pausing advertising campaigns and suspending access to AA.OS, subject to article 11.12.
16.7
Objection to an invoice must be made known in writing and with reasons within fourteen days of the invoice date.
16.8
The client is entitled to suspend or set off payment only insofar as its claim against A.A. Media has been acknowledged by A.A. Media or established in law.
16.9
All payments are first applied to costs and interest due, and then to the oldest outstanding invoice.
17Liability
17.1
A.A. Media is liable for direct damage resulting from an attributable failure to perform the agreement.
17.2
Liability is limited to the amount paid out by the liability insurance. If no payment is made, liability is limited to the total amount invoiced to the client and paid by the client in the twelve months preceding the damage-causing event.
17.3
A.A. Media is not liable for indirect damage, including consequential damage, lost profit, missed turnover, missed savings, reputational damage and damage due to business stagnation.
17.4
A.A. Media is not liable for the failure to achieve results; for acts, omissions, malfunctions or decisions of Platforms and other third parties; for damage due to incorrect or incomplete information from the client; for damage due to inadequate follow-up of leads by the client; for damage due to temporary unavailability of AA.OS; and for damage due to use of beta or test functionality.
17.5
Any claim lapses if it is not reported in writing within twelve months of arising.
17.6
The limitations in this article do not apply in the event of intent or deliberate recklessness of A.A. Media, nor insofar as mandatory law precludes them.
17.7
The client indemnifies A.A. Media against third-party claims related to performance, unless these result from intent or deliberate recklessness of A.A. Media.